The LOLUMA’S SUBURBS brand was founded by Joachim Nordwall. He wanted to create an accessory to be worn at any time. Whether you are on the beach or on the red carpet, you could wear it. The charm has a classic iconic design and can be worn in unlimited ways. Only your imagination will limit you. It’s your choice to choose to buy LOLUMA’S scarves or to choose your own private one, however you will succeed. The LOLUMA’S scarves are named after favorite suburbs and places the founder and his family have visited over the years. LOLUMA’S is not a fashion brand, but a timeless accessory lifestyle brand, not following any specific season. Just relax and enjoy your LOLUMA’S.